Quality assurance in medicine includes measures used to review and improve processes and treatment outcomes. These include appropriate qualifications, traceable documentation, hygiene, clearly assigned responsibilities and the management of complications.
For patients, quality is also evident in clear information, realistic goals and accessible follow-up care. Information about products, implants and the planned treatment location should be transparent and understandable.
Advertising claims about exceptional experience or awards must be supported by specific evidence. Even careful processes cannot completely rule out an unwanted result or a complication. Risks should be discussed openly and problems managed appropriately.